Co-Founder & Chief Story Officer, SYNKRNS.AI™

Rakesh Sidana is an award-winning filmmaker, author, and creative strategist with over 25 years of experience shaping stories for some of the world’s most recognized brands.
As the Founder and Chief Story Officer of SYNKRNS.AI™, he leads a new era of storytelling — one where cinematic craft meets machine intelligence.

Rakesh has directed and produced campaigns for Harley-Davidson, Ford, Canon, Jack Daniels, La Senza, and Nivedita Saboo Couture, and his work has appeared in leading global publications including Vogue, Harper’s Bazaar, Pump, and Elegant Magazine.
He also served as a Story Producer and Director for CBC Gem’s acclaimed series Bollywed in Canada, blending authentic cultural narratives with modern cinematic storytelling.

His campaigns and creative direction have helped brands achieve transformative results — most notably the Upper Canada College storytelling campaign, which helped raise over $120 million in bursaries and scholarships.

A pioneer in the intersection of film and AI, Rakesh founded SYNKRNS.AI™, an international studio redefining production through intelligent storytelling systems. The studio builds AI-driven campaigns, fashion films, and brand systems that merge visual storytelling, strategy, and automation — making creativity faster, smarter, and infinitely scalable.

Books & Thought Leadership

Rakesh is the author of multiple groundbreaking works on storytelling and creativity, including:

• Chief Story Officer: Become a Visionary Who Transforms Narratives into Million-Dollar Brands — a strategic guide for leaders who want to turn communication into growth.

• Creative Director of Machines — a quasi-autobiographical journey exploring how AI is transforming creative industries.

• The AI Story Machine — his latest work introducing the Human–AI Fusion Engine™, a framework for building intelligent storytelling systems that scale across media.

• Upcoming titles include You Are So F*cking Powerful, The Missing Piece Is You, and The Lion’s Code — each exploring creative mastery, leadership, and human potential.

Through his books and consulting frameworks, Rakesh has built a reputation as a strategic creative visionary — helping founders, CMOs, and brands articulate their story, scale their message, and create content ecosystems that drive results.

Recognition & Awards

Rakesh’s films and campaigns have won multiple awards on international circuits, including distinctions at the Los Angeles Film Awards, New York Cinematography Awards, and London Independent Film Awards, among others.
His creative works — including Shiv & Shakti, Min’s Tale, and The Last Goodbye — have been celebrated for their emotional depth and cinematic precision.

He has been featured on platforms like FilmFreeway, IMDB, and Creativepool, and his storytelling philosophy continues to inspire filmmakers, entrepreneurs, and creators worldwide.

Vision

Rakesh believes the next revolution in creativity lies in Human–AI collaboration — where technology becomes an extension of human imagination, not a replacement for it.
Through SYNKRNS.AI™, his mission is to help global brands and creators evolve from content makers to story architects — building systems of emotion, intelligence, and influence.