Most institutions have a story.
Very few know how to tell it.
The Narrative Capital™ is a paid assessment for schools, universities, NGOs, and purpose-driven organizations to measure the strength of their narrative, trust, and fundraising potential.
The Narrative Capital™
Built from decades of experience in storytelling, fundraising, and institutional communication.
The thinking behind this assessment includes the campaign created for Upper Canada College, narrated by Academy Award-winning actor Christopher Plummer, which contributed to approximately $120 million in fundraising impact.
The Narrative Capital™ Assessment measures 5 areas:
Clarity — do people understand what your organization does and why it matters?
Distinction — do you sound different from every other institution?
Emotion — does your story create feeling and connection?
Trust — does your communication build confidence?
Support — are you making it easy for donors, alumni, parents, or supporters to say yes?
CONSULTING
Turn attention into belief. Turn belief into support.
a) Narrative Capital Audit™ 90-minute institutional review — website, messaging, donor journey. Pinpoint where attention, trust, and support leak. Leave with your biggest opportunity, weakest point, and a practical roadmap.
b) Narrative Capital Partnership™ 4–12 month engagement. Your external Narrative Capital team™. We help you:
clarify story
strengthen donor & stakeholder trust
improve website & communications
create campaigns, films, and fundraising tools that drive action
Built from institutional and brand experience, including a campaign that raised $120M narrated by Academy Award–winner Christopher Plummer. Executive-level strategy; no internal team required.